As part of Salt Essential IT’s efforts to expand their services into the online and Digital sphere, we were tasked to build an online store featuring all of Salt’s products on offer. This included an integrated quoting and payment system, and required a creative launch to their Namibian audience.
Salt Essential IT is Namibia’s No 1 Digital partner for Microsoft and had a strong established audience Sky Digital was chosen by Microsoft to assist in improving on this audience, to introduce their brand to a new target market and to introduce their new products, all while embracing new technology to modernise their sales channels.
A flagship product – Microsoft 365 – was identified to act as the cornerstone of the new website and online launch. To disseminate the news about the offering, and so the new online store, we created an online advertising campaign which drew from a very emotional topic for Namibians at the time, namely the drought. We drew a parallel between Cloud seeding, and Cloud hosting to lead in to the hook – Make it rain for your business.
Ads were placed on social media platforms and Google Adwords, feeding potential customers to the website and encouraging downloads of the free Microsoft 365 trial.