Renaissance Health’s social platforms had been stagnant for a time, which meant that their audience was no longer relevant to them. It was our task to breathe new life into Renaissance Health’s social media pages and create a platform which encourages interaction and, ultimately, sales.
Our first challenge was to trim the fat, and then begin to engage the people who were left, and eventually start growing a new relevant audience. We had to do all of this organically, without the support of boosts or advertising.